What Do We Consider Eye-Catching?: The Psychology of Attraction

The Psychology of Attraction

Eye Catching and attraction.What does shape have to do with visual appeal and human behavior? Can’t you use a triangle in your graphic displays if you want to, for no other reason that you like triangles? Well it turns out, things like shape, color and symmetry have a big impact on how attractive and attention-grabbing your visuals are. So when it comes to business, you should carefully craft all your company’s visuals to maximize attraction.

Triangles are associated with energy and balance, and sometimes science or religion. Squares, on the other hand, demonstrate logic, order and security. Circles are associated with family, wholeness, movement and connection. Whatever shapes you use, symmetry is key. Symmetry is naturally attractive to the human eye, so create balance in your displays—whether you’re talking about a trade show display system or a graphic banner.

Colors also play a huge role in attraction. Choose color combinations carefully, because non-complimentary color combinations can be a major turn-off. Colors adjacent or opposite on the color wheel often make the best combinations. Certain colors are also known for evoking specific emotions. To find out which colors are ideal for your business, check out the infographic below!

This infographic is by http://www.iconicdisplays.com, makers of custom tradeshow displays and event exhibits.

Your opinion is important to me. Be heard!

Dreamweaver Fireworks Flash Illustrator Indesign Lightroom Painter Photoshop Quark Typography
Photoshop Website Template

Photoshop Website Template Today, I have a nice template for you!...

Pathfinder Panel
The PathFinder Panel in Illustrator

PathFinder Panel Before I used the Pathfinder panel, I used to...

Free Collection of Christmas Insignias

Christmas Insignias It definitely is the season to be jolly! Christmas...

Let Your Satisfied Customers Speak for You: Testimonials

The Importance of Testimonials A lot of websites have customer testimonials...

Premium Vintage Ornaments

With the launch of he new premium graphics area, I wanted...

web design and social media tips for medical professionals
Web Design and Social Media Tips for Medical Professionals

Web Design and Social Media Tips Facebook, Google+ and Twitter all...

Top 20 Free and Premium WordPress Themes to Refresh Your Website

Free and Premium WordPress Themes Wait a minute, you say. Have...

20 Refreshing WordPress Themes for Autumn

20 Refreshing WordPress Themes Seasons come one after another, and, fortunately,...

20 Rebellious Textured WordPress Themes

Textured WordPress Themes 20 Extraordinary textured WordPress themes are quintessence of...

Monarch Social Sharing plugin
Breaking News: Elegant Themes Releases Monarch

Monach Social Sharing Those of you who’ve read my blog for...