What Do We Consider Eye-Catching?: The Psychology of Attraction

The Psychology of Attraction

Eye Catching and attraction.What does shape have to do with visual appeal and human behavior? Can’t you use a triangle in your graphic displays if you want to, for no other reason that you like triangles? Well it turns out, things like shape, color and symmetry have a big impact on how attractive and attention-grabbing your visuals are. So when it comes to business, you should carefully craft all your company’s visuals to maximize attraction.

Triangles are associated with energy and balance, and sometimes science or religion. Squares, on the other hand, demonstrate logic, order and security. Circles are associated with family, wholeness, movement and connection. Whatever shapes you use, symmetry is key. Symmetry is naturally attractive to the human eye, so create balance in your displays—whether you’re talking about a trade show display system or a graphic banner.

Colors also play a huge role in attraction. Choose color combinations carefully, because non-complimentary color combinations can be a major turn-off. Colors adjacent or opposite on the color wheel often make the best combinations. Certain colors are also known for evoking specific emotions. To find out which colors are ideal for your business, check out the infographic below!

This infographic is by http://www.iconicdisplays.com, makers of custom tradeshow displays and event exhibits.

Your opinion is important to me. Be heard!

Dreamweaver Fireworks Flash Illustrator Indesign Lightroom Painter Photoshop Quark Typography
Free Retro & Vintage Vector Badges

Vintage Vector Badges There’s something special about vintage design that everyone...

real estate wordpress themes
30 Premium Real Estate WordPress Themes

30 Real Estate WordPress Themes to be the Leader One super...

Gradient maps in Photoshop
Gradient Maps in Photoshop

Using Gradient Maps in Photoshop Photoshop has many tools available for...

Open Cloud Free Html5 Template

Open Cloud Free Html5 Template Finding unique website templates to share...

Top 10 WordPress Themes for Law Firms

Whenever you think of lawyers you think sharp suits, sharper tongues,...

konefix free html5 template
Konefix Free Html5 Template

Konefix Free Html5 Template A simple and streamlined site is usually...

Top 10 WordPress Themes for Law Firms

Whenever you think of lawyers you think sharp suits, sharper tongues,...

Selling the Better Idea: 50 Most Popular Premium WordPress Themes

The 50 Most Popular Premium WordPress Themes People want to be...

50 Premium Smashing Business WordPress Themes

Top 50 Smashing Business WordPress Themes for Success Sooner or later,...

premium Wordpress themes feat
3 Premium WordPress Themes for Free From ThemeFuse

3 Premium WordPress Themes for Free! The creative designers over at...