Tag: branding
Why I buy Apple: My Personal Experience
3rd March
In this day and age, customer service seems like a rarity, but I had an experience this past week with the Apple Store that really made me a loyal customer for life. I was filled with excitement 2 weekends ago, because I was in a position where it was time to upgrade to the newest 15″ Macbook Pro. The accelerated graphics and the raw power of the machine would allow me to do some things with 3D that my older Intel Macbook just wouldn’t do. My Macbook was an awesome machine, and I definitely got my money’s worth out it, doing countless freelance jobs, in web and print design. I went into the Apple Store and purchased a brand new Macbook Pro 2.66 Ghz Core 2 duo, and took it home, imported all of my … Read More »
An Example of Excellent Branding: Enexis
24th October
Enexis is a branding brainchild of the branding and design powerhouse EdenSpiekermann. EdenSpiekermann was founded b the famous and ingenious Erik Spiekermann, co-author of Stop Stealing Sheep & Learn How Type Works. This book is considered a must-have for anyone who wants to seriously understand typography. I consider it an essential read for anyone who uses typography. Erik Spiekermann is also the creator of the Meta typeface, considered to be a modern masterpiece.
Enexis is a Dutch energy supplier, that broke away from a larger corporation to form their own identity. they needed an identity that would create a strong presence. Edenspiekermann gave them a complete branding experience that is powerful and energetic.
The Enexis logo is a great example of how a logo should be made. It is simple, and made … Read More »
Is There A Gap Between Your Ears? Lesson Not Learned
After being constantly attacked last week for ruining their logo, Gap decided to revert back to the old logo that everyone knows and loves. They admitted that is was a wrong step for the company, and that the customer comes first, which is great. They should come first, but at the same time, Gap didn’t handle this situation at all like they should have. When creating a new identity, you should never simply poke it out there and say “Whatcha think ’bout this?” Rebranding a company as large as Gap should be strong, dominant, and should be handled by a professional.
The part that really bothers me the most is that you would think with all of the embarrassment, Gap would have definitely learned their lesson with this situation. After reading their statement regarding the situation and reverting back to their … Read More »
Design Book Giveaway: Comment for a chance to Win!
Contest Rules: It’s simple- All you have to do is go to the Creative Beacon website and post a comment at the bottom of the giveaway announcement page to win. Post a comment about what you think is the most important aspect of branding or identity. Post your comments by Friday, September 24, 2010, and the winner will be chosen at random. The winner will be announced the following Monday and will be notified by email.
Aline Wheeler’s book is a great guide full of information and studies of branding and identity concepts. It covers the process of creating a logo and identity system, and really goes in depth with examples and case studies. If you don’t have this book, or you want to know more about branding, … Read More »