Tag: ethics
Why I buy Apple: My Personal Experience
3rd March
In this day and age, customer service seems like a rarity, but I had an experience this past week with the Apple Store that really made me a loyal customer for life. I was filled with excitement 2 weekends ago, because I was in a position where it was time to upgrade to the newest 15″ Macbook Pro. The accelerated graphics and the raw power of the machine would allow me to do some things with 3D that my older Intel Macbook just wouldn’t do. My Macbook was an awesome machine, and I definitely got my money’s worth out it, doing countless freelance jobs, in web and print design. I went into the Apple Store and purchased a brand new Macbook Pro 2.66 Ghz Core 2 duo, and took it home, imported all of my … Read More »
Photography: Traditional Vs. Photoshop
It doesn’t matter what artistic profession that you are in – Graphic Design, Illustration, Web Design, etc., the majority of us use photos in our work. We will use photography to set a mood, or to tell a story. The saying goes that a picture says a thousand words, and it’s true. For the sake of art, though, are there any boundaries or rules to the way that we should use photography?
Right off the bat, artists for the sake of art say no. We should be able to manipulate photography and create what ever type of imagery that we choose. We should be able to take out images into Photoshop and do whatever we like to them. Photographers should be able to get the basic idea of an image, and we can take it into Photoshop and perfect it. We … Read More »
Is There A Gap Between Your Ears? Lesson Not Learned
After being constantly attacked last week for ruining their logo, Gap decided to revert back to the old logo that everyone knows and loves. They admitted that is was a wrong step for the company, and that the customer comes first, which is great. They should come first, but at the same time, Gap didn’t handle this situation at all like they should have. When creating a new identity, you should never simply poke it out there and say “Whatcha think ’bout this?” Rebranding a company as large as Gap should be strong, dominant, and should be handled by a professional.
The part that really bothers me the most is that you would think with all of the embarrassment, Gap would have definitely learned their lesson with this situation. After reading their statement regarding the situation and reverting back to their … Read More »
Is Education the Key to Design Success?
After going through school, and learning all of the basic information, design theory, receiving critiques, working an internship, finding jobs, etc., I have to wonder if going to school makes a difference. I know many design firms will only hire someone if they have a certain level of degree, but a designer doesn’t need a degree to do freelance work. All they really need is talent and business sense. With the way that the internet is going, anyone can find out anything about design, the principles of design, the business aspect of it,, color selection, retouching, graphic effects, typography and anything else that they want to know. Is it worth it for a freelance designer to go to school and get their degree? Most people only go to school to obtain the knowledge to do something well and get a … Read More »