Getting Started With Branding Part 1 Branding is in the world around us. Branding can make or break any business. Branding does a lot of things, but what does it matter to you if you don't even know what branding is? That is where I come in. What is a Brand? A brand...
Enexis is a branding brainchild of the branding and design powerhouse EdenSpiekermann. EdenSpiekermann was founded b the famous and ingenious Erik Spiekermann, co-author of Stop Stealing Sheep & Learn How Type Works. This book is considered a must-have for anyone...
After being constantly attacked last week for ruining their logo, Gap decided to revert back to the old logo that everyone knows and loves. They admitted that is was a wrong step for the company, and that the customer comes first, which is great. They should come...
Something came to my attention yesterday that I just couldn't keep quiet about. Gap unleashed their new logo yesterday, and the media has been buzzing around this decision since. They have had the same logo for about 20 years now, and everyone seems to know the blue...
Many companies and designers think that branding and identity begins and ends with a logo, but there is much more to branding than simply creating a pretty logo. The whole point of building an identity or brand is to build trust with a client and create a connection...
Contest Rules: It's simple- All you have to do is go to the Creative Beacon website and post a comment at the bottom of the giveaway announcement page to win. Post a comment about what you think is the most important aspect of branding or identity. Post your comments...
Identity sets you apart form everyone else it tells everyone who you are, your purpose, and what you are all about. In history, people painted their faces or wore certain colors to identify which tribe they belonged to. They flew certain colored flags, banners or...
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