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Top 5 E-commerce Strategies to Ensure Growth of Your Magento Store

by | Aug 7, 2014 | Articles, Web Design, Web Development | 0 comments

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Almost every e-commerce marketer or online retailer aims at expanding their business growth. Have you wondered about what exactly “Growth” means? Most of you’ll relate growth to improving revenue. Well, you’re correct but partially! Growth is about building long-term relationship with the customers, increase in sales compared to last quarter and above all it is about winning your customer’s trust.

Magento is the ideal e-commerce platform that is used for building e-commerce stores of all sorts and sizes. This platform makes it possible for store owners to develop a functional and stable e-store, enriched with features. And thus, store owners can concentrate on other important aspects that guarantees its growth.

1. Evaluating and Tracking Your Efforts

The growth of your Magento e-store involves meticulousness, analyzing, and keeping a track of the outcomes. Luckily, there are a plenty of tools such as Google Analytics and others, which can be used to measure the performance of your site. Especially, when you’re using tactics such as sending promotional emails or newsletters to your targeted customers, it becomes needful to measure their usefulness as a part of your promotional campaign. This will help you analyze whether your efforts are worthwhile or not. So, in case you’re not getting desired results despite putting in a lot of your efforts, it makes sense to divert your focus on improving the campaign.

Make sure to track your return on investment. Especially if you’re using paid promotion techniques such as Google Adwords, balance your campaigns and track. Idea is simple; if you can’t track something mark that effort as least priority.

2. Shipping Must Be Handled With Utmost Care

Bear in mind that how you manage the shipping of your products can have a profound impact on your store’s conversion rate. In fact, shipping is one of the crucial factors that can lead to increased abandonment rate. Consumers generally have different sentiments regarding shipping options. While providing free shipping or offering discounts on shipping can prove to be a huge benefit for you, however, you may find some online buyers who’re ready to pay nominal shipping charges if they get the ordered product delivered faster than the defined time frame.

3. Make Sure to Automatically Switch Currency

Let’s say, you visit an e-commerce site and see product prices provided in AU dollar which is different from the currency you use, then you won’t most likely take the pain to switch the currency on your own. And probably you’ll make a quick exit from the site. But you can automatically switch your site currency based on the geographic locations of the customers accessing your site. Wondering how? You can make use of the Auto Currency Switcher extension that tracks a user IP address and automatically switch the currency to that user’s location. Apart from the Auto Currency Switcher there are lots of other such extensions for you to choose from.

4. Present the Correct Information

Even though, more and more people today prefer online shopping, there happens to be major stumbling block that still refrains them from trusting the store completely. It’s not easy for consumers to believe in the virtual online bricks-and-mortar shop easily. They demand genuine information about the store in terms of disclaimers, privacy and refund policies and so on. However, it has been observed that most of store owners (if not all) merely copy pasted the information provided in company’s privacy policy and disclaimer. But every company follows dissever ways to run their online business, and hence, their legal policies might contain certain data that doesn’t meet with your store desideratum. Therefore, you can’t underestimate these small things as they can have a huge impact on your store’s reputation.

5. Don’t Neglect Creation of Landing Pages

If you don’t have a landing page for your e-commerce site, then you should get one without wasting much time. That’s because, a website landing page is the first page that your customer will visit after clicking on any promotional item – be it a banner ad, email etc. The landing page can either be a part of your site or it may be a separate page that is linked to your website (not to mention, the page is created specifically for the search engines). A landing page is the most viable way that makes your visitors decide on a specific action such as buying a product, signing up for registration, or subscribing to the site’s newsletter.

Let’s Wrap Up!

If you own a Magento store, and want to expand its growth then the aforementioned growth strategies will definitely help you move in the right direction. Although, the list is not exhaustive yet the strategies that I’ve tried to cover are the some of the most crucial ones that will help you understand some of the major tactics that will help boost the confidence of your customers and encourage them to make purchases from your store. This eventually will increase your audience base and finally your sales gradually with time, which leads to business expansion.

Author Signature : Danial Wright is the blogger cum Magento Programmer at Magentax Ltd. Company , which is the leading Magento development solutions and service provider industry. He is fond of writing the latest news about the web design and development.

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