Everyone’s always looking for the latest edge when it comes to attracting followers on the web. Arguably the most important trend to hit the Internet in the past decade has been the explosion of video for conveying a message and marketing businesses. Especially for SMBs and independent entrepreneurs, web video has the power to greatly increase one’s potential reach and online customer base. Better yet, it can be effective for businesses in any industry. No longer a game for amateurs, web video marketing requires careful planning to maximize its profitability.
Why Video Marketing Works
There are a whole host of reasons why video marketing makes sense for businesses of all sizes in today’s e-commerce environment. For one, it allows businesses to quickly grab the attention of consumers in a visual manner right off the bat. If customers have a mental picture of your business that’s backed up by video, it helps to boost overall consumer retention. Second, basic backlinking for SEO purposes is bolstered by video marketing in a major way. Thirdly, tons of web traffic is being funneled into video every day, which means that you’re missing out by ignoring its incredible potential.
Best Practices & Productive Techniques
If you’d like to make the most of video marketing on the web, you’ll need to learn to adapt traditional content marketing to a visual format. First things first, be sure to throw out a mix of video types such as informational pieces, tutorials and broad introductory clips to appeal to a broad spectrum of web viewers. Then, use advanced analytics to see what converts best and expand on it. Focus on quality without overdoing it with flashy graphics. You’d be surprised at what you can accomplish on a limited budget.
Preferred Platforms and Tools
Without a doubt the most capable platform for video marketing is YouTube, a site that’s chock-full of great content and specifically fine-tuned for SEO. No other platform allows businesses to publish videos and pursue customers with such ease. As far as making videos is concerned, this can be done on the cheap with nothing more than a basic camera and a bit of free software. Open source tools such as OpenShot, Avidemux,
First Steps & Final Triumphs
Immediate perfection isn’t necessary as long as you put yourself out there in a meaningful way. The brass ring of all video marketing is the so-called “viral video,” which will ideally catapult you to overnight fame. This is difficult to achieve but well within the grasp of any brand. If you put in the required effort and prior research, it can ultimately happen for you. In any event, video marketing can’t be ignored in this day and age if you’re serious about digital promotion that delivers results.
About the author:
Sally is an amateur videographer and internet marketer. She has been learning a lot by following Matter Solutions’ blog weekly.
